Under the direction of an employee of a higher classification, performs highly responsible administrative work in developing and administering market strategies designed to increase public acceptance of the Greater Baton Rouge Metropolitan Airport. Work involves serving as liaison with domestic and international airlines, travel agencies, corporate users, other airport facilities, professional airport organizations, federal agencies, and local, state, civic, and business leaders. Work also includes assisting the public relations consultant in planning and promoting effective ad campaigns to increase passenger usage at the airport. Work is performed independently and is reviewed through discussion and for results obtained. Performs other work as requested.